Press Release- A Radio Ad on Red FM names Medha Patkar shopping in R City Mall




Advertising Standards Council Of India

Mumbai, May 23, 2013

Complaint- Radio advertisement of  R City  Mall using name of activist Medha Patkar


I was aghast to listen to your advertisement on Red FM between 1545 hrs and 1555 hrs on May  23rd 2013. The R City Mall, shamelessly names Medha  Patkar,  of Narmada Bachao Andolan , the activist enjoying shopping at R City Mall. I contacted  Medha Patkar and she denied completely giving any consent to the R city Mall   using her name. Even the Radio Station RED FM, with tag line Bajate Raho , have ignored such a big  blunder  in the advertisement

Medha  Patkar is a name which resonates  with rights of  slumdwellers   in Mumbai and she is last person to endorse and shop at Malls. She has   been fighting the Builder Mafia and has stood like a rock against the  islum demolitiosn for many years now and recently had been on a ten day  hunger strike against  the Golibar demolitions, which have were stopped due the  relentless efforts of NAPM.

R City has defamed Medha Patkar by using her name in their promotional advertisement for the Mall.

The advertisement should be immediately  withdrawn  , and the Mall and Radio channel need to tender a public apology  with immediate effect.


Kamayani Bali Mahabal



May 23, 2013

complaint tracking No – 613ed1596928

4 Comments (+add yours?)

  1. Suhas Kolhekar
    May 24, 2013 @ 09:54:06

    Thank you very much Kamayani for bringing it to our notice.Most of us associated with NAPM do not visit malls and hardly happen to listen to such adds.It was very kind of you to bring this mischief to our notice……..Suhas Kolhekar,Convener,NAPM maharashtra


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