Vedanta’s PR campaign backfires as Bollywood celebs pull out


A bid by British mining giant Vedanta Resources to repair its tarnished international reputation has backfired after two major Bollywood celebrities withdrew from a film competition supposed to show the ‘happiness’ the company creates.

Renowned filmmaker Shyam Benegal and Bollywood actress Gul Panag were both part of a judging panel, which had until the end of this month to pick a winning film out of the 38 submitted.

The films were all shot by ‘budding film-makers’, who were escorted by Vedanta around villages where it has a presence.

The objective of the competition was to show the ‘happiness’ Vedanta brings to local communities where it works.

Vedanta’s reputation was irreversibly damaged when it ignored the rights of the Dongria Kondh tribe, whose sacred mountain it sought to mine for aluminum ore.

Read more here

 

6 Comments (+add yours?)

  1. Trackback: Camera Obscura and the manufacture of happiness- Vedanta « kracktivist
  2. Trackback: Annie Zaidi: The artists who took a stand « kracktivist
  3. Trackback: Profiteer Vedanta will destroy tribals and spawn Maoists « kracktivist
  4. Trackback: Shyam Benegal and Gul Panag still figure as Judges in Vedanta’s Creating Happiness ” Competition” « kracktivist
  5. Trackback: Anil Agarwal mines daughter Priya’s skills for Vedanta Resources « kracktivist
  6. Trackback: Vedanta- “Creating Happiness “results declared ” Chori Chori Chupke Chupke “ | kracktivist

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