Mahatma Gandhi’s;Granddaughter opposes #Deathpenalty #Vaw #Rape


: Monday, February 25, 2013, Zee News
Melbourne: Amid a debate in India over capital punishment for rapists, the granddaughter of Mahatma Gandhi on Monday said the death sentence is not the solution to end violence against women and the society needs to promote gender consciousness.”Capital punishment itself will not change the attitude towards gender, nor (the) Anna Hazare-led stir on bringing a law against corruption alone will change the system,” Ela Gandhi, a former South African MP said during her visit to Australia. “Well it’s 2013 but lots of mothers still buy pink for their girls and blue for the boys, that’s just one little thing in which they differentiate. I think if you just go from there, you see little issues in the way we bring up our children, that you know makes these roles separate, that children grow up thinking that we are different,” she said. “There is a difference between girls and boys but that difference is not, you know, in terms of roles and so on. That difference has been exaggerated and that is what we need to curb, ABC news quoted her as saying. And the social activist, who is working to end domestic violence thinks the society needs to “become more gender conscious”. “You know, there has to be real community outreach programs with parents, with young people in schools. Everywhere, gender consciousness needs to be a part of the syllabus of every child, that from infancy to tertiary education and in the community,” she said. She also expressed shock over alleged murder of model Reeva Steenkamp by gold medalist paralympian Oscar Pistorius. “Steenkamp’s death by the hands of her boyfriend has reinforced the unfortunate fact that South Africa is battling with the deep-rooted culture of violence? possession of arms such as a gun lead to these kinds of irreversible consequences,” she said. She also participated in various events framed around the theme “Global Problems, Local Solutions”.

‘ Mahatma Gandhi would have embraced #twitter


By Express News Service – BANGALORE

09th December 2012

Mahatma Gandhi would have embraced Twitter with open arms because of the medium’s brevity in communication, columnist Sudheendra Kulkarni said at a session on ‘Literature in Twitter Era’ at the Bangalore Literature Festival  (BLF) at Jayamahal Palace on Saturday.

Kulkarni, who has written a biography on Gandhi, likened the Twitter form of communication to Gandhi’s life and message.

“The beauty of it (Twitter) is its brevity of communication. Gandhi, too, was known for brevity in his thoughts, which were few in words but equally powerful. That is how the young generation must use Twitter,” Kulkarni said.

Joining him in the session, brand domain expert Harish Bijoor said there will be no contradiction between literature and technology.

According to him, ‘Twitterature’ is a new genre of literature that needs to be encouraged. “Twitterature is literature in 140 characters. There are some tweets that make us introspect and think when it was that we did something the last time,” he said as he read out a few tweets from @averyshortstory.

Bijoor said there are 146 million Indians who spend 8 minutes on the Internet everyday and this number would double by 2014.

“We know that you cannot write a love letter in 140 characters and it needs literature. But getting  prescriptive is not the right thing to do,” he said.

 

” Aao Kasab Ko Phansi Dain ” -a poem by Anshu Malviya


उसे चौराहे पर फाँसी दें !
बल्कि उसे उस चौराहे पर फाँसी दें
जिस पर फ्लड लाईट लगाकर
विधर्मी औरतों से बलात्कार किया गया
गाजे-बाजे के साथ
कैमरे और करतबों के साथ
लोकतंत्र की जय बोलते हुए

उसे उस पेड़ की डाल पर फाँसी दें
जिस पर कुछ देर पहले खुदकुशी कर रहा था किसान
उसे पोखरन में फाँसी दें
और मरने से पहले उसके मुंह पर
एक मुट्ठी रेडियोएक्टिव धूल मल दें

उसे जादूगोड़ा में फाँसी दें
उसे अबूझमाड़ में फाँसी दें
उसे बाटला हाउस में फाँसी दें
उसे फाँसी दें………कश्मीर में
गुमशुदा नौजवानों की कब्रों पर

उसे एफ.सी.आई. के गोदाम में फाँसी दें
उसे कोयले की खदान में फाँसी दें.
आओ कसाब को फाँसी दें !!

उसे खैरलांजी में फाँसी दें
उसे मानेसर में फाँसी दें
उसे बाबरी मस्जिद के खंडहरों पर फाँसी दें
जिससे मजबूत हो हमारी धर्मनिरपेक्षता
कानून का राज कायम हो

उसे सरहद पर फाँसी दें
ताकि तर्पण मिल सके बंटवारे के भटकते प्रेत को

उसे खदेड़ते जाएँ माँ की कोख तक……और पूछें
जमीनों को चबाते, नस्लों को लीलते
अजीयत देने की कोठरी जैसे इन मुल्कों में
क्यों भटकता था बेटा तेरा
किस घाव का लहू चाटने ….
जाने किस ज़माने से बहतें हैं
बेकारी, बीमारी और बदनसीबी के घाव…..

सरहद की औलादों को ऐसे ही मरना होगा
चलो उसे रॉ और आई.एस.आई. के दफ्तरों पर फाँसी दें
आओ कसाब को फाँसी दें !!

यहाँ न्याय एक सामूहिक हिस्टीरिया है
आओ कसाब की फाँसी को राष्ट्रीय उत्सव बना दें

निकालें प्रभातफेरियां
शस्त्र-पूजा करें
युद्धोन्माद,
राष्ट्रोन्माद,
हर्षोन्माद
गर मिल जाए कोई पेप्सी-कोक जैसा प्रायोजक
तो राष्ट्रगान की प्रतियोगिताएं आयोजित करें
कंगलों को बाँटें भारतमाता की मूर्तियां
तैयारी करो कम्बख्तो ! फाँसी की तैयारी करो !

इस एक फाँसी से
कितने मसले होने हैं हल
निवेशकों में भरोसा जगना है
सेंसेक्स को उछलना है
ग्रोथ रेट को पहुँच जाना है दो अंको में

कितने काम बाकी हैं अभी
पंचवर्षीय योजना बनानी है
पढनी है विश्व बैंक की रपटें
करना है अमरीका के साथ संयुक्त युद्धाभ्यास
हथियारों का बजट बढ़ाना है…
आओ कसाब को फाँसी दें !

उसे गांधी की समाधि पर फाँसी दें
इस एक काम से मिट जायेंगे हमारे कितने गुनाह

हे राम ! हे राम ! हे राम !…”

–अंशु मालवीय 

The Hindu: It’s time to behave! #advertising


reporter nameAnindita Sarkar, afaqs!, Mumbai,http://www.afaqs.com/
November 02, 2012 Section: News Category: Advertising

While The Hindu continues to target the youth, in its latest television commercial it turns the spotlight on Indian politicians and focuses on the poor example of governance that is being set by them for the new generation.

Beat up your children and they will think it’s the norm. Fight before the young and they will learn to do it better. Break chairs in the midst of solving national issues and the youth will trust that it’s precisely how the country is run. And so, behave.

The Hindu TVC

This is the insight The Hindu’s latest ad is based on. After an entire campaign run which involved The Hindu and The Times of India taking shots at each other, the Chennai-based national daily has launched a fresh ad campaign that urges the nation’s leaders to conduct themselves well.

While the broadsheet continues to target the youth with the campaign, taking off from where it left in its previous communication, this time around it tries to ‘behave’ more inclusive.

In its latest television commercial, the daily turns the spotlight on Indian politicians and focuses on the poor example of governance that is being set by them for the new generation.

Even as it stirs up a conversation that is really affecting the youth, the campaign decides to talk through those who are the source of that very conversation.

Conceptualised by Ogilvy India, the film is set in a classroom. The TVC opens with the professor asking his students to debate the rural development bill; and yes, he seeks ‘proper parliamentary behaviour’. The house is set open wherein two groups of students are pitted against each other. Very soon, the situation turns chaotic. Furniture breaks, books fly, faces are punched. Eventually, as an instrumental version of poet Narsinh Mehta‘s ‘Vaishnava jana to’ (a bhajan endorsed by Mahatma Gandhi during his daily prayer) takes over the screaming disorder, the ad ends with the note, ‘Behave Yourself, India. The Youth Are Watching’.

The insight

While The Hindu wanted to continue its dialogue with the youth, it was also keen to build a mechanism that would allow the daily to extend a thought that could raise many more pertinent issues.

Piyush Pandey
Suresh Srinivasan

And that is when the idea made its way. Piyush Pandey, executive chairman and creative director, South Asia, Ogilvy says that the idea occurred while he was disturbed by something he saw on television. What followed is The Hindu TVC that he wrote.

“The insight is very simple and comes from our everyday lives. It asks us to behave wisely because it will impact the way our children will conduct themselves. The ad tries to talk sensibly to the largest target group of this country (the youth) through an idea, which is much larger and therefore, the positioning becomes much wider now,” says Pandey.

Joono Simon, ECD (South) Ogilvy worked in close collaboration with Pandey to conceptualise and create the campaign.

‘Behave Yourself, India. The Youth Are Watching’ can easily change tone and talk about social injustice, intolerance, attitude toward senior citizens, or even address the current economic divide without taking much away from the classroom scene. But to begin with, The Hindu chose to speak about the politicians.

“A vibrant democracy requires participation of the youth predominantly and in today’s era, the lack of political icons is the bane of the country; the youth of today do not see strong icons to emulate in comparison to the heroes of yesteryears. The Hindu exposes this stark contrast of leadership, and is set to the pulse of the youth and their resentment with today’s governance,” says Suresh Srinivasan, vice-president, advertisement, The Hindu Group of Publications.

“Our previous campaign was not just a reaction to TOI; it was to propagate a story that was begging to be told. Showcasing the horror in junk news consumption and re-establishing that knowledge is the ‘new cool’. This campaign, like the previous one, is also set to the pulse of the youth and strengthens our positioning as a vibrant and aggressive brand,” he adds.

The film that is already being shared and talked about extensively on social networks is being supported by digital and cinema promotions. The print campaign too shall be launched shortly.

The insight-execution translation

Jitender Dabas
Ashwiny Iyer Tiwari

For Jitender Dabas, executive vice-president and head of planning, McCann Worldwide, the ad is a ‘populist’ commercial. According to him, newspapers playing the voice of conscience of the society or holding the mirror to the society is one of the most obvious brand strategies in the newspaper/media category and bashing the politicians is the best way to take a populist moral high ground in our society today.

“So, I see this ad getting very popular in urban India very soon and generating a lot of conversations. It will perhaps also enhance the stature of brand ‘The Hindu’. But will it ever succeed in getting the young, whose cause the newspaper seems to espouse or who are watching this ad on social media, to pick up a copy of ‘The Hindu’? I am not so sure. What surely works for the ad is great monochrome execution and the choice of music,” he says.

According to Ashwiny Iyer Tiwari, executive creative director, Leo Burnett, a newspaper stands for what is happening in the country at that moment. “And if the dynamics of the country is changing, it is only right to strategically portray what the current scenario is. We always say that we should be a living example for our children but our country’s so called political oldies with their tantrums are exactly the opposite. The insight has been very clearly communicated. Like the way the professor is shown — a middle aged man who does not have any point of view like many in our country and will still look in doubt as if nothing has happened.”

 

10-year-old’s RTI posers stump PMO, Government


NEW DELHI, May 25, 2012

Gaurav Vivek Bhatnagar, The Hindu

Girl questions father of nation status for Gandhi

When some simple questions came to the mind of Aishwarya Parashar, a
Class-VI student of the City Montessori School, Lucknow, she did not
let them languish unasked. She went seeking out answers through the
Right to Information (RTI) Act. Aishwarya’s inquisitiveness and
willingness to pursue the source of information has yielded, till
date, the establishment of a public library on the site of a garbage
dump and the nation being better enlightened about the Father of the
Nation, Mahatma Gandhi.

All of just 10 years, Aishwarya is a confident little girl, who
herself answers a mobile phone and urges those wanting some written
information from her to send her an SMS giving their e-mail ID and
even forwards e-mail and communicates about her work on her own.

“I have so far filed three RTIs with the Prime Minister’s Office,”
she says, adding that “the first one was [a query] about who gave the
order for printing Mahatma Gandhi’s image on currency notes. I was
told in a reply that it was in 1993 following a meeting of the Reserve
Bank of India.”

But it was her subsequent RTI asking the PMO to tell her who conferred
the title of Father of the Nation on Mahatma Gandhi, which confounded
the government. From the PMO, the query went to the Ministry of Home
Affairs and to the National Archives of India, before Aishwarya was
told that “there are no specific documents on the information sought”
by her.

‘Surprising’
“That was really surprising because I never thought it was such a
difficult question since even our history books taught us that Mahatma
Gandhi was the Father of the Nation.”

The first reference to Mahatma Gandhi as Father of the Nation goes
back nearly 70 years when Subhas Chandra Bose referred to Gandhi thus
in a radio address from Singapore in 1944.

Prime Minister Jawaharlal Nehru too had, in his address to the nation
upon Mahatma Gandhi’s death, referred to him as Father of the Nation:
“Friends and comrades, the light has gone out of our lives, and there
is darkness everywhere, and I do not quite know what to tell you or
how to say it. Our beloved leader, Bapu as we called him, the Father
of the Nation, is no more.”

After getting an unsatisfactory answer to her query on this issue in
March this year, Aishwarya on April 24 asked the PMO who had declared
Mahatma Gandhi’s birth anniversary on October 2 as also Republic Day
and Independent Day national holidays. To her surprise, she got a
reply dated May 17 that such orders were never issued.

Favourite query
The question most dear to Aishwarya’s heart was posed by her in 2009.
“That was the time when Lucknow was in the grip of swine flu. There
was a big garbage dump near my school, but I only got to see it one
day when my mother came to pick me up as my cycle-rickshaw had not
come. For the parents there was a separate entrance, and on the way
back home I spotted this dump.”

With the help of her mother, Urvashi Sharma, who is a social worker
and RTI activist, Aishwarya penned an application in her own
handwriting. “I had marked that query on the garbage dump to the Chief
Minister and thereafter the Uttar Pradesh government got the dump
removed, and our school constructed a public library on the site.”

Her father, Sanjay Sharma, is a lecturer.
Ambition


Aishwarya wants to become a doctor. Asked why, she quips: “Whenever I
go to a hospital, I see that the poor patients have to first shell out
money in order to get treated. I will, on becoming a doctor, go to the
slums at least once every week and provide free treatment to such poor
people.”

Saranda Action Plan mockery for six villages


, TNN | May 18, 2012,

NOAMUNDI (SARANDA): Patras Nag is probably the most educated man in Cherwalor village in Saranda. A village that is non-existent on the government revenue map along with five other has not seen any form of administration since Independence. Having passed standard VIII, Nag runs a school here in which 78 children from the adjoining villages attend classes. Nag was picked up by security forces for interrogation when CRPF operations began in the area earlier this year. While he was terrorized, villagers were angry for their respectable teacher being harassed by the forces.

Apart from Cherwalor, five other villages like Kododih, Dharnadiri, Jumbaiburu, Belyatu (chingri) and Hojomdih are also non-existent on the administrative map. These villages are neither included in Noamundi block nor in Manoharpur. Consequently, the villagers are deprived of all possible government schemes and projects. The villagers do not have BPL or ration cards nor do they have the job card of the Mahatma Gandhi National Rural Employment Guarantee Act (MGNREGA).

None of them have been included on the voters’ list and no villager has ever exercised their franchise. To top it all, this time when Union rural development minister Jairam Rameshannounced the Saranda Action Plan, these six villages were once again left out.

The district administration asked Noamundi BDO Ajay Tirkey to conduct a survey of these villages and submit a report to the deputy commissioner. Talking to TOI, Tirkey admitted that the six villages in Saranda were non-existent till date. “A detailed survey report has been submitted to the DC and we expect these villages will be considered under the action plan,” he said.

Villagers in Jambaiburu have been provided with MGNREGA job cards. Interestingly, the state code, category code and registration number are mentioned there but not the district code, block code and panchayat code. Tupra Surin of Jambaiburu said, “My village comprises nearly 28 families and recently they have been enrolled for jobs under the MGNREGA. We are not sure whom to contact for a job because when we approached government officials of Noamundi, they told us that our village doesn’t come under their jurisdiction,” he added. The village doesn’t have a school or any facility for ration.

After Patras Nag of Cherwalor was picked up by security forces, the CRPF arranged outreach programmes to give away sewing machines and utensils to the villagers. Though the villagers accepted some of the gifts and dividends, later they boycotted such camps to express their anger. “My husband used to work in the mines and was never absent from duty. Once when he was grazing cattle, he was picked up by security forces and sent to jail,” said Gurbari Nag citing the reason for her decision to boycott the goods distribution camp of the CRPF in Thalkobad organized in February this year.