Lets Vote- “Faking Happiness “- Spoof Ad Competition in reply to Vedanta’s ‘ Creating Happiness”


In today’s times when much of media is sold out to corporates, the only voices that show the truth of malpractices of various mining giants are a few activists and documentary filmmakers. Vedanta‘s strategy to organize a film competition on their ‘community initiatives’ is such a fool proof masking of their real face. By organizing such a film competition and sponsoring 114 students from top media and film schools in the country including FTII, Whistling Woods, Symbiosis, School of Convergence, MGR FTI, IIMC, Assam University, Xavier’s, Christ University, AAFT, ZIMA, Tezpur University, IP College and Ravenshaw to produce films on itself…Vedanta knows how to make opinions about itself and how to control the ‘could be’ voices of future.

With jury panel consisting of Shyam Benegal and Gul Panag , who have withdrwan now , the jury only has piyush pandey .

The ad you can see here

Objective- This campiagn is to UNMASK the TRUE FACE of corporates, which they tend to hide beautifully through their r CSR AD FILMS fool people, while on one hand they indulge in human rights violations on other hand they glorify their peice meal appraoch of CSR criminal corporations using these feel good advts, need to eb EXPOSED, and that what precisely the ” faking happiness’ campaign intends to do

You see an AD Print, Video which you feel is blatantly lying about their work and using it as an image building method, you make a spoof of that ad and send to us at

CATEGORIES

1. ad films

2printad

3. any other

The entries have be added in the sub pages here, each entry is in a page so you can like it and give a vote once,

In some cases wherein the entry cannot be embedded you need to go to the link, hence .. the entries by one person will be in one page and if you like anyone entries or more, you can vote in the comment

so lets rock and roll :-)

The Entries are below

faking-happiness-nakul-sawhney

faking-happiness-coke-manasi-pingle

vedanta-faking-happiness-rizvi-amir-abbas-syed

vedanta-spoof-movie-sundeep-narwani-and-team

faking-happiness-animations-surya-shankar-dash

faking-happiness-animations-kamayani-bali-mahabal

faking-happiness-print-ads-rizvi-amir-abbas-syed

faking-happiness-fair-and-lovely-ad-shrungar

faking-happines-coco-cola-mohammad-zafar

faking-happines-crocodile-in-water-tiger-on-land-a-non-profit-equal-opportunity-collection

Faking Happiness- Spoof Ad Competition


In today’s times when much of media is sold out to corporates, the only voices that show the truth of malpractices of various mining giants are a few activists and documentary filmmakers. Vedanta‘s strategy to organize a film competition on their ‘community initiatives’ is such a fool proof masking of their real face. By organizing such a film competition and sponsoring 114 students from top media and film schools in the country including FTII, Whistling Woods, Symbiosis, School of Convergence, MGR FTI, IIMC, Assam University, Xavier’s, Christ University, AAFT, ZIMA, Tezpur University, IP College and Ravenshaw to produce films on itself…Vedanta knows how to make opinions about itself and how to control the ‘could be’ voices of future.

With jury panel consisting of Shyam Benegal and Gul Panag , who have withdraWn now , the jury only has piyush pandey .Rhanks to kractivism that the ONLY FTII entry in teh comteition ahs withdrawn after the open letter letter to participants was circulated

Objective- This campiagn is to UNMASK the TRUE FACE of corporates, which they tend to hide beautifully through their rCSR AD FILMS fool people, while on one hand they indulge in human rights violations on other hand they glorify their peice meal appraoch of CSR criminal corporations using these feel good advts, need to eb EXPOSED, and that what precisely the ” faking happiness’ campaign intends to do

You see an AD Print, Video which you feel is blatantly lying about their work and using it as an image building method, you make a spoof of that ad and send to us at

fakinghappinessindia@gmail.com

CATEGORIES
1.BILLBORADS
2.PRINT ADS
4 AD FILMS
5.ANY OTHER CATEGORY :-)

YOUR LAST DATE FOR SUBMISSION IS 4TH MARCH NIGHT — AND THEN VOTING WILL START ON MARCH 8TH GO ON TILL MARCH 20TH AND RESULTS ANNOUNCED ON MARCH 21ST 2012

COME ON FRIENDS LETS KRACK THIS TOGETHER AND COME UP WITH SOME GREAT SPOOF ADS.

pl share widely and get more entries

Joinus on Facebook

FTII’s only entry withdraws from Vedanta’s Creating happiness


 Kracktivism works, After my first open letter  Shyam Benegal withdrew  from the jury of the Creating Happiness film competition  on Feb 23 , and Gul Panag whow as also on Jury  had pulled out on Feb 12th, leaving just Mr Piyush Pandey on the Jury details here Creating Happiness entries

After my  Second l Open Letter to Piyush Pandey the creator of the Ad, no reply from him , but yes issue of corporate social responsibility and ethics is being discussed, although I was  told by the “Creating happiness ‘ community they reply no one  did, yes i did get some lovely comments from  Vedanta employees on my letter which are here and you can read them in my blog

After my third letter to all the  film makers participating in the creating happiness competition ……..

Film-maker  Gorakshnath Khande, the director of the sole film from FTII that was submitted to the Vedanta ‘Creating Happiness’ Film Competition has decided to withdraw his film!  This is his message on facebook

I have gone through your msg and article also. And I totally agree with you.
 I actually realized it a month ago that they have nothing to do with the film-making, when they decided to choose a winner from maximum views on youtube. All they care about BRANDING and BUILDING A GOODWILL under the name of film-making competition. I already have stopped to spread the word about my film.

Now, I am communicating with them to withdraw the film from that competition.

Thanks

Regards
 Goraksh

The FTII  film which was in the competition is ” Wonder Boys

Wonderboys: A Film by FTII, Pune

I have written to Father Fraser head of St Xaveir College also, wherein XIC has two entries namely  The Churn: A Film by XIC, Mumbai
Noor-e-Sehar: A Film by XIC, Mumbai and I am writing to all institutions who are participating. Help me spread the message !!

Vedanta -Creating Happiness? Certainly Not in Puri


Tehelka, Jay Mazoomdaar is an Independent Journalist.

Its mega university project stuck in the court, Vedanta withdraws free education to 500 children of project-affected families

ON 30 JANUARY, Vedanta released its maiden national corporate publicity campaign — Creating Happiness, a 90-second film created by Ogilvy & Mather — across television channels. Binno, a little girl from rural Rajasthan and the face of the campaign, has already endeared herself to millions. The campaign also features 38 short films made by students of Film and Television Institute of India, Indian Institute of Mass Communication and other institutes, shortlisted by a jury including Shyam Benegal and Gul Panag.(At the time of going to press, Benegal told an activist that he was not on the jury anymore).

Understandably, thousands of victims of Vedanta’s environmental and human rights abuse see little endearing in Binno’s smile. Now among them are 500 children from Odisha’s Puri district who belong to families affected by the Vedanta University Project (VUP). On 10 February, they suddenly became dispensable liabilities in the MNC’s mega scheme of things.

The campaign with a media budget of more than Rs 100 crore, to quote O&M executive chairman Piyush Pandey, is “all about enabling India” and “looks forward to the people of India not just appreciating Vedanta efforts, but getting inspired to do something on their own to make India a happier place.” With that lofty goal, Vedanta’s communications and brand director Senjam Raj Sekhar told the media that the MNC “opened up all its projects and locations to budding independent filmmakers”.

But Vedanta kept at least one location under wraps. Only two of the 38 films in the competition feature Odisha. And neither tells the Vedanta story in Puri where the MNC began sponsoring the education of 500 children in the prestigious DAV Public School four years ago.

GADADHAR TRIPATHI from Chandanpur, Puri district, was among thousands of villagers approached by Vedanta for their land. In June 2006, Vedanta Resources Ltd had sought 15,000 acres from the Odisha government for setting up a university near Puri. A month on, the government signed an MOU with Vedanta Foundation (formerly Sterlite Foundation) for the project.

“The company took 6,000 acres of agricultural land from us. We were told that our children would get good education for free. We were also promised quality healthcare and jobs. It even promised to build good schools in our villages. We were happy,” says Tripathi.

In 2008, VUP signed a 30-year MOU with DAV to provide education for 500 children from the project-affected families up to Class X.

The project website — vedanta.edu.in — reads: In an honest attempt at forging a partnership for providing quality education to the largely deprived children of the rural areas, the VUP of Anil Agarwal Foundation has been supporting the children belonging to the project impacted village for admission into DAV Public School, Puri.

Read more here

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