In today’s times when much of media is sold out to corporates, the only voices that show the truth of malpractices of various mining giants are a few activists and documentary filmmakers. Vedanta‘s strategy to organize a film competition on their ‘community initiatives’ is such a fool proof masking of their real face. By organizing such a film competition and sponsoring 114 students from top media and film schools in the country including FTII, Whistling Woods, Symbiosis, School of Convergence, MGR FTI, IIMC, Assam University, Xavier’s, Christ University, AAFT, ZIMA, Tezpur University, IP College and Ravenshaw to produce films on itself…Vedanta knows how to make opinions about itself and how to control the ‘could be’ voices of future.
With jury panel consisting of Shyam Benegal and Gul Panag , who have withdrwan now , the jury only has piyush pandey .
The ad you can see here
Objective- This campiagn is to UNMASK the TRUE FACE of corporates, which they tend to hide beautifully through their r CSR AD FILMS fool people, while on one hand they indulge in human rights violations on other hand they glorify their peice meal appraoch of CSR criminal corporations using these feel good advts, need to eb EXPOSED, and that what precisely the ” faking happiness’ campaign intends to do
You see an AD Print, Video which you feel is blatantly lying about their work and using it as an image building method, you make a spoof of that ad and send to us at
1. ad films
3. any other
The entries have be added in the sub pages here, each entry is in a page so you can like it and give a vote once,
In some cases wherein the entry cannot be embedded you need to go to the link, hence .. the entries by one person will be in one page and if you like anyone entries or more, you can vote in the comment
so lets rock and roll :-)
The Entries are below