Change.org Cat is out of the Bag, so let’s stop playing Ping Pong
May 12, Mumbai- Kamayani Bali Mahabal, Kractivism
Its official now
After months of testing, Change.org is ready to launch a new revenue model that is geared to consumers, not organizations. By targeting consumers, the change.org team expects to pull in steady revenues in smaller dollar amounts. Contributions are capped at $1,000 per user per petition, but beta tests found that 98 percent of contributions were under $100. During the test period, a total of 5800 people contributed to promoted petitions. Read more here Now anyone can sponsor a petition on change.org
This is how petitions can be promoted and sponsored
Promoted Petitions allow anyone to promote their favorite petitions to Change.org users who may not otherwise come across them. Similar to promoted posts on Facebook or promoted tweets on Twitter, Promoted Petitions allows users to pay to feature any petition to other users on the site.
Sponsored Campaigns are similar to Promoted Petitions, but structured slightly differently to help organizations establish long-term relationships with Change.org users who are passionate about their work and sign their campaigns. Each Sponsored Campaign has an opt-in box allowing users to agree to find out more information about the sponsoring organization after signing. Organizations ready to connect with their next generation of supporters can head to Change.org for Organizations to learn more.
My open letter to Ben Rattray, last October, was precisely about this , #India- Open letter to #BenRattray, #CEO, #Change.org – “Et tu Brutus” #kracktivism when they announced change in advertising policies that ,there is no confusion that change.org is not a business for a social cause but like any for profit , they are making money on our database.
Now after my expose.#India – Change.org : Campaign Victory’s exposed #Vaw #Socialmedia, wherein I bought to notice two conflicting petitions on the same platform. I did get a reply on a tumblr.com site ??? Wondering why change .org could not the responses reply on an official change.org site? Also the tumblr.com site with no option to comment , My question,to India director, change.org Avijit Michael, that by replying to me, on another change/org staffs personal blog , with no option to comment, this how change.org proposes to have a public engagement ?
The fact that it was only after I pointed out that two conflicting petitions, change.org looked into the matter and found that the petition of voyeuristic journalists managed thousands signatures by fraud . They have informed Information and Broadcasting Ministry . Interesting but what if they would not be informed, will they know will then and will they take action ?
For once let me make it clear I do not have a personal vendetta against change.org and neither people are confused by allegations they are concerned.
Here is a Hoot investigative story on change.org and how it operates notes , Deconstructing Change.org
Change.org believes that to get the desired impact, online petitions should be supported by on ground action, exposure in local media and interactions with decision makers. However, in many cases, the offline or on-ground mobilisation may be completely missing, thus putting a question mark on sustainability of the impact generated. For instance, a petition by Video Volunteers against a discriminatory practice in a Rajasthan village where a traditional practice of Dalit women carrying their footwear in their hands while crossing the houses of upper caste families garnered 5,480 signatures.
Acting on the petition, the District Collector along with other officials held a meeting in the village apprising them of the law banning caste discrimination and ordered that the practice be disallowed. However, the villagers did not even know that there was a campaign running on this issue and unknown people were playing their saviours over the Internet. The impact has been that the Dalits are now much more scared to talk about the discrimination, as mentioned by this report in Times of India. Herman refutes this claim, saying that the correspondent of Video Volunteers had mobilised Dalit women against this practice and villagers might be scared of talking to the media due to local power equations. However, independent inquiries made by The Hoot confirm that the action taken by the officials was solely on the basis of the online petition and there was no local campaign against the practice.
I will let the responses to my expose on change.org speak for itself. I got many emails, facebook messages , some of them are below
आपने जो उदाहरण दिया है उससे स्पष्ट है कि कोई भी चेंज डॉट ओआरजी का दुरुपयोग कर सकता है। वैसे भी ये या तो व्यवसाय कर सकते हैं या सामाजिक बदलाव में कोई भूमिका निभा सकते हैं। और किसी को भ्रम नहीं होना चाहिए कि ये प्लेटफॉर्म सामाजिक बदलाव के लिए है। it’s really selling you and me on change dot org. –sandeepsamvad, new delhi, emaiil
it is hard to believe that change.org is not selling signatures as you have not completely denied when you said “Kamayani’s claim that we sell email addresses to sponsors is also incorrect. Our business model has been clearly outlined on the site. We allow our users to voluntarily opt-in to receive mailing from organisations via sponsored petitions.”there is a strong reason for not believing your words as in first instance you said in your reply “partly because one of them was the subject to anattempt at fraud and manipulation over the last week — almost 5000 signatures were added by two IP addresses” AND in very next line you say ” We have multiple levels of systemic checks to prevent this kind of abuse and ensurethat the integrity of our platform is maintained. The fraudulent signatureshave already been removed to reflect the count of genuine signatures.” WHAT HAPPEND TO THE MULTIPLE LEVELS OF SYSTEMIC CHECKS when peoples were signing petitions from one IP , in this case you have deleted signatures but how do we believe that other “victories” petitions are signed by individuals ;with this whole incident I think there are strong flaws on change.org , you have believed , trusted and took actions on almost all points Kamayani higlighted and on other hand you said “We completely respect Kamayani’s right to a different view, although we regret that she is spreading misinformation about Change.org”
I would have trusted on your words , if you would have removed this fraudulent signature petition and all other such petitions;I myself have written a petition and I know it is very difficult for us to raise a issue and bring in people to spend a time and sign it ; with this whole incidence of Change.org my belief on online petitions is shattered .lastly I perceive it in this way and that is , I think you also believe less on change.org , as you chose Tumbler to highlight such a big news about your own website .I am hoping for a fair dialogue about this whole issues with a thread of previous emails and replies on change.org homepage so that truth must come out …
( Rahul Deveshwar on Facebook )
Change.org platform is no longer on the side of justice, but neutral in the fight against oppression, and hence, has actually taken the side of the oppressor…( Aashish Gupta via email)
The idea that the change.org makes no judgment on the type of petition seems a bit strange. Do they not have some sort of system of checks and balances? How many people sign things just on trust? I know I have done. To personalise the mistake (if it was a mistake) that they may have made to an individual who points out the inconsistency of their position on a specific petition seems to me a policy of “shoot the messenger” No petition is a trivial issue to those who take the trouble of starting one, or signing one. Motives would seem a significant factor. therefore this personalisation also would appear to have a motive. Is the organisation afraid of criticism? In which case the attack on an individual would seem logical. Why could not have change.org provided a coherent answer to the inconsistency highlighted and not personalise the matter to an individual. It is those who work on the ground with people who matter, the idea of holding “people power and democracy in high regard” seems to me bullshit, and appears to appeal to interest groups who have a neo liberal agenda of control.
Kamayani I think all such organisations to me are suspect and anyone who points a finger that may expose their inconsistencies would be demonised in some way. specially such democracy movements of recent past seem to have had bloody results when western interests are threatened, Middle East, Pakistan orange revolution etc etc come to mind. There is sometimes more at stake than rights of people and that is the jobs of those who run these corporate “rights” organisations almost across the world and they would always go with their sponser, who would be western based or financed. Kamayani, May be you have touched a brick that could shake the edifice ? I am frankly unconvinced by Change-org’s response, and as a user of Change in the past, may be forced to rethink my use of this platform. The simple question that bothers me is: how ‘neutral’ can such a platform be? If there is a petition demanding action against, say, Hindutva hate-speech or anti-dalit violence, will Change also host a petition by the same accused persons, as long as the language they use is not ‘hateful’? I would be much more comfortable with a clear, though broad, policy by such a platform. I have closed by change.org account (Satish Barot on FB)
” I am a little shocked that we bothered Mr. Tumbler. When I think, you own change.org. It would be more official when you post it there. Innit ?” (Harish Iyer, Facebook)
I am frankly unconvinced by Change-org’s response, and as a user of Change in the past, may be forced to rethink my use of this platform. The simple question that bothers me is: how ‘neutral’ can such a platform be? If there is a petition demanding action against, say, Hindutva hate-speech or anti-dalit violence, will Change also host a petition by the same accused persons, as long as the language they use is not ‘hateful’? I would be much more comfortable with a clear, though broad, policy by such a platform. ( Kavita Krishnan, New Delhi email )
I completely agree that the case of the NALSAR students whose privacy was invaded and who were morally policed by these mediapeople shows exactly why change.orgshould not accept petitions from all sources. Many of us followed Kamayani’s use of change.org because we believed the organization had an explicit pro-justice bias in the campaigns it took on. Having change.org be a neutral platform to be used by anybody, or accepting paid sponsorships means that the platform indeed becomes something like Facebook – a profit seeking platform which we can use but which is not by itself an ally. I urge change.org to discard labels like neutrality, openness and democracy- all of which are used in our current socioeconomic system to mean that those with money will have the loudest voice – and to take an explicit stand on promoting justice through their petitions…( Kaveri, Bangalore )
It is sad that every space has been taken over by the BUSINESS and MONEY MAKERS…. we think we are playing in a free ground but that ground is also owned by the same corrupt minds… Amir Rizvi, Mumbai
It is indeed time that the issue about online petitions was addressed in more detail. Having read your blog and the response by change.org leaves me to conclude that change.org is definitely on the back foot as it has not bothered to explain the selling of email ID’s names etc for proit to other NGO’s. This is the business model of all the online petition sites and that is how they manage to have fancy pay packages for their employees and maintain their infrastructure. Sure, change.org may well be a technology oriented, democratic organization, but that does not absolve it from carrying out unethical practices.
The argument that change.org allows opt-in is not a favor done by the organization towards its users. It is legally mandated that such services should opt-in rather than opt-out services (throw back to Google, Facebook and other litigation’s and their results)
What happens to these online petitions (apart from creating a few seconds of “awareness”) is also debatable. I wonder if change.org has devised any metric to track what effect their online petitions have made. Being a “technology driven” organization, they should have the the means to track the effects of their petitions and should release such audits from time to time to their users.
In summary, the business model of change.org appears to be simply that of any other aggregator/mass e-mailer. To cloak this behind a veil of social consciousness and activism is doing dis-service to others who actually get their hands dirty doing real work and not sit behind computer terminals in air-conditioned offices selling their databases to the highest bidder. (Anuj Wankhede, Delhi)
I am completely with you and also understand the concern you raised in your narration. Media being one of the institutions operated and controlled by capitalist and patriarchal values certainly is not going to take pro-women, pro-equality stand. The argument of change.org that they provide space for ‘activism’ seem to be not true unless they take a critical position on issues being raised in and through their space. What if tomorrow anti-women, anti-dalits, anti-muslims, anti-abortion, anti-poor, anti-rights, anti-tribal, anti-minority people start putting up their petitions through change.org? What would be the position of owners/facilitators of this space?
Request to change.org from my side is to upload their position on many of the issues they feel are the result of inequalities, historic and systemic nature of discrimination, coercive hierarchies and culture of violence. Anand Pawar, Pune
Change.org has crossed the line between change-making and profit-making .
So people are not confused by my expose ,but more concerned !
- #India – Change.org : Campaign Victory’s exposed (kractivist.wordpress.com)
- Change.org – Sign the change you want to see #onlineactivism (kractivist.wordpress.com)